Role: Art Director, Writer
Tools: Figma, Adobe Illustrator, Adobe Photoshop
Scope of Work: Logo Design, Ad Design, Promotional Posters, High Quality Mockups
Refreshing a legacy brand with bold creative direction that makes fast food feel iconic again.
Burger King’s Side Piece campaign highlights the growing demand for craveable, shareable sides that complement any meal. It taps into the need for quick, flavorful add-ons that satisfy snacking moments or enhance the main course experience.
Sometimes our significant other says they aren’t hungry when we all know they want
a few bites of our food.
Introducing THE SIDE PIECE.
Ever ordered food and your significant other who claimed they didn’t want any now wants a few bites?
Side Piece Language
Using the same language as people use to describe side relationships is a great way to
make the product fun and “relatable”.
