Role: Art Director
Tools: Adobe Illustrator, Adobe Photoshop, Midjourney
Scope of Work: Art Direction, Event Design
Blending sport, storytelling, and street culture to create a Nike Basketball identity that resonates beyond the court.
Basketball exists at the intersection of sport and culture—but its brand expression needed a fresh, modern approach for a modern audience. I developed a visually-driven campaign strategy, aligning Nike’s legacy with emerging athletes and streetwear trends. Through dynamic content and high-energy design, the result was a brand expression that felt both iconic and future-focused. This is seen as an avenue of exploration to help young women around join the game.
People need to see their heroes. Representation gives girls a first hand view at
what their future could look like.
Introducing the first ever WNBA lock in. Girls can learn from WNBA talent,
make basketball friends, and explore the world of basketball.
Each WNBA Team will host a girls lock-in at their own team facility. This will reach a wide audience and introduce girls to
basketball in various regions in the US.
The attendees will be gifted a pack of brand new specific Nike X WNBA Lock In branded gear to help them start and
continue their journey after the event is over.
