Role: Art Director, Graphic Designer
Tools: Figma, Adobe Illustrator, Adobe Photoshop, Midjourney
Scope of Work: Art Direction, Event Design
Redefining modern luxury by reinforcing Telfar’s mission—fashion that’s accessible, inclusive, and built for everyone.
Telfar is much more than just a brand—it’s a movement. But even crazy cultural influence needs clear, strategic creative direction to maintain momentum. My approach focused on visual storytelling and digital brand expansion, ensuring Telfar’s remained premium yet inclusive in as many channels as possible. By refining content strategy and building brand consistency across channels, I helped further cement Telfar as the defining force fashion culture.
Communication from small to large level is now easier than ever. Brands are
collaborating with regular people as much as they are with professionals.
Telfar F/W 2023
Telfar lets the public create the entire show. Through a dedicated rollout and release plan,
Telfar Global will generate real time participation and challenges for the fans and audience to
get involved for their work to be featured in the next show. People will submit
their ideas in anticipation for the being selected for final collection at NYFW.
HOW IT WORKS
1.Telfar will announce on social media tech pack templates, including color palettes, patterns and textures for the fans to choose from.
2. Telfar will host multiple live sessions where hands on critique will occur including more details relating to the upcoming show. Finalists will also be chosen.
3. Telfar will collaborate with the top entries to create the products for the show and feature them on a livestream for anyone to see.
Engagement will be encouraged through everyone on every platform for a chance to be in the show as well
as learn from Telfar himself. Along with the collection will be a small limited series featuring the best entries to
promote engagement and inclusivity.
When it is show time, unlike other shows Telfar will live broadcast their show across various social platforms
including Youtube, Instagram, Facebook, Tik Tok, and Amazon Prime.