Role: Art Director, Graphic Designer
Tools: Adobe Photoshop, Midjourney
Scope of Work: Art Direction, OOH
Reframing secondhand furniture as a premium, curated experience with a modern digital-first brand.
AptDeco had the functionality of a resale marketplace but needed the aesthetic appeal of high-end home design. Through clean design systems, strategic content, and digital storytelling, I positioned AptDeco as a trusted, stylish alternative to mainstream furniture retailers—a brand that feels as refined as the homes it helps furnish.
Discovering new furniture can be addicting and create feeling of euphoria.
It feels like a life reset.
I created an OOH campaign showing that Apt Deco has the designs
you want at the prices you need.
