Role: Graphic Designer, Copywriter
Tools: Adobe Photoshop, Adobe Illustrator
Scope of Work: Brand Identity, Logo Design, Brand Messaging
Brand identity framework and positioning for a non profit organization with a mission to empower and encourage athletes from past, present, and future to speak up and take action for the change and justice they believe in. The brand strategy positions AIA as a powerful force, transforming the status quo and igniting for those to fight the social injustices many face today.