Role: Graphic Designer, Art Director, Copywriter
Tools: Figma, Adobe Illustrator, Adobe Photoshop,
Scope of Work: Logo Design and Identity, Brand Guidelines, Package Design
Reframing nature's power into a Premium Cannabis Experience.
To capture Birch’s raw, organic essence, I developed a visual language and creative strategy that celebrates their connection to nature. Through minimalist design, natural textures, and earthy color palettes, the brand evokes the purity of the land it comes from. Every creative touchpoint reflects Birch’s commitment to clean, artisanal craftsmanship, making their products feel as premium and pure as their process.
Rooted in the pristine forests of Northern Michigan, Birch Solventless crafts pure, chemical-free cannabis productsusing only ice, water, and pressure—never solvents. Their dedication to preserving the plant’s full-spectrum integritysets them apart in an industry driven by artificial extraction.
