The Brand Challenge
Dasani offers a distinct, natural experience in their water. A household name, Dasani is a cornerstone in the water industry as one of the largest brands, yet many in the public have given them backlash over their taste. How could we transform the identity into something refreshing, but recognizable?
Doing market research helps to understand the industry standard and competitors (best practices). This is also a way to justify if your work is headed down the right path.
Water is an experience in every way. Dasani should be too. From indoor to outdoor, north to south, and east to west we wanted everyone to have an experience that says, natural, refreshing, and made just for you.