Role: Creative Director, Graphic Designer, Videography
Tools: Adobe Photoshop, Adobe Illustrator, Adobe Premier Pro
Scope of Work: Creative Direction, Teaser Video, Logo Rebrand, Package Design
The idea of this project was to create a rebrand that was sensitive to Dasani and their established identity while also bringing a fresh start. With a new design, consumers will drink with Dasani for enhanced minerals with a pure refreshing taste.
The Brand Challenge
Dasani offers a distinct, natural experience in their water. A household name, Dasani is a cornerstone in the water industry as one of the largest brands, yet many in the public have given them backlash over their taste. How could we transform the identity into something refreshing, but recognizable?
Doing market research helps to understand the industry standard and competitors (best practices). This is also a way to justify if your work is headed down the right path.
Water is an experience in every way. Dasani should be too. From indoor to outdoor, north to south, and east to west we wanted everyone to have an experience that says, natural, refreshing, and made just for you.