Role: Creative Director, Graphic Designer, Copywriter
Tools: Adobe Photoshop, Adobe Illustrator
Scope of Work: Creative Direction, Logo Rebrand, Promotional Graphics, Typography, Stationery Design, Exhibit Signage and Design, Environmental Signage
As a huge animal fanatic, the idea of this project came after taking a trip to the zoo on my birthday. The Detroit Zoo is a beautiful place with beautiful animals to reflect that. This is a zoo with a rich history and a society of zoological members with strong support. The logo reflects bringing together the various key elements from the zoo to appeal to not just animal lovers, but to anyone who visits the Detroit area.