Role: Creative Director, Graphic Designer, Digital Designer, Videographer
Tools: Adobe Illustrator, Adobe Photoshop
Scope of Work: Logo Design and Identity, Package Design, Hype Video
Brand Identity for a company set up to deliver the world's first ever CBD + Creatine Recovery Gummy.
Josh DSGN was asked to create a brand strategy to articulate the one and only eclectic personality of Gümmi and a brand identity system that felt the same way that it looked. Emotion plays a big part in the brand identity, drawing big inspirations from the effects that are designed to come with delicious recovery snack.
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/afd0d329-2e12-4999-9ce8-29b4eb3bdf5e_rw_1920.png?h=dd9b42684fde4552392f14eece26c3e9)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/99afa918-a426-461e-b50d-61a2b3c0437b_rw_1920.png?h=3f0c07aa38c47756c9dce49887d36358)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/ae301c32-0395-43df-a962-662f0603b728_rw_1920.png?h=ff43dfd627362e29e87288d76e04d484)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/a1f3212e-794e-4b72-982e-3d928d927f9c_rw_1920.png?h=499a227e4e7b231a16c6af3a63686f2b)