Role: Creative Director, Graphic Designer, Copywriter
Tools: Adobe Illustrator, Adobe InDesign, Keynote
Scope of Work: Logo Suite Design, Menu Design, Social Media Templates
Identity framework for a lash company that is redefining the the lash process and enhancing the natural beauty of within.
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/0bef1913-efc4-4ed7-bd77-fad6a09efff7_rw_1920.png?h=5bf533e826605d9530bd994220db7473)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/46353414-c4ce-4616-a606-3e39886b1562_rw_1920.png?h=d5ae4508a45577441a86e638ee68b2e5)
Lash Arch is focused on the creating gorgeous lash extensions that are customized to fit even the most unique lifestyle. The brand identity captures a lifestyle that is overly glamorous yet elegant distinguished and polished. The identity extends itself through other applications including a social media brand system and branded lash products to be released in the 2023.
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/d9c42d5d-4499-4b74-9920-800c0eb65d31_rw_1920.png?h=653437d9bb1174380f211ef8c7de014b)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/83efa17b-4313-41f9-8f90-7173ed934c66_rw_1920.png?h=9b4673cbd0c9391904e087ef7d5779b0)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/38a26a90-f239-4927-b067-7e52943a0656_rw_1200.png?h=feb3692e683ab88a07b5eb23e3fbc2de)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/b94d5267-3c00-4a5d-a89b-5b277ca5f895_rw_1200.png?h=5882c07e20875816fda528c8b339e8b6)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/c2cb5a2d-6fe8-452e-8e73-22ee41feb3b2_rw_1200.png?h=a22ad0950fa6b2f454195f2598721af8)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/b1bd1c6e-2121-4c72-9c6d-98d0542da88e_rw_3840.png?h=3e9daa8917adcacff89c921edef4153f)