Role: Art Director, Graphic Designer
Tools: Figma, Adobe Illustrator, Adobe Photoshop, Midjourney
Scope of Work: Art Direction, Event Design
Bringing culture and community to the wine industry with a brand identity as bold as the women behind it.
The McBride Sisters aren’t just making wine—they’re changing the game. As a Black, women-owned business, their story needed creative direction that matched their impact. I developed a refined, yet approachable brand presence, blending heritage, storytelling, and digital engagement to position them as leaders in modern winemaking. Through sharp design and content strategy, their brand now speaks directly to a diverse, engaged audience.
People like feeling as if they have something exclusive or worth having.
Introducing Rosé Radio.
A limited time popup radio station featuring exclusive discussions featuring
prominent black women from famous black tv shows and movies. They will discuss
a variety of topics while playing their favorite songs to drink wine and relax.
Introducing Rosé Radio
In collaboration with IHeartRadio, through a new limited time audio platform catered to the delivering an
experience for people to enjoy their wine.
Unwind from Anywhere
Fans will tune in to different prominent black women hosting as they’ll be unwind and drink their favorite wine in
their favorite setting with no topic off limits.