Overview: Branding for a non profit organization working to for countless lives that are made better each year because of gifts and grants to and from the Mecosta County Community Foundation.
The identity conveys the importance of brand notoriety and professionalism within the community and throughout the county.
A commercial was into production to show the lifecycle of a donation. The message is that anyone can make a difference with any amount of help they can provide. Production of the commercial was shut down due to COVID-19.
Design and Direction: Josh Walker & Heawon Oh & Amanda Waack