Role: Graphic Designer, Art Director, Copywriter, Storyboard Illustrator
Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Scope of Work: Logo Rebrand, Stationery Design, Printed Signage, Commercial Storyboard Concept, Brand Guideline Book
Identity framework for a Michigan based non profit focused on addressing and creating positive community growth and development. The identity was built around creating a strong logo and messaging to convey MCCF's commitment to enhancing quality of life for all.
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/9fa1a232-516e-4c4e-b230-d05b094be80d_rw_1920.png?h=cd555fcdb44bedd631ce9ab0e835435f)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/713a3b91-35e4-4c10-a8c2-a1ca39552ee3_rw_1920.jpg?h=7efd46a5e2ae1e4e774ba5a6cdcfeee3)
The identity conveys the importance of brand notoriety and professionalism within the community and throughout the county.
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/1fd23c5c-1308-4a10-9f73-8746d8d4f727_rw_1200.jpg?h=aa301acabbfbb071c7b84ef8ec74c84b)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/2787cb10-565f-4d17-b073-8360fb322777_rw_3840.png?h=1d6e5ce12278bdc59af72a050fbe0c6a)
A commercial was into production to show the lifecycle of a donation. The message is that anyone can make a difference with any amount of help they can provide. Production of the commercial was shut down due to COVID-19.
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/8ab5908f-e3de-4a8c-ac89-9461a71a58a1_rw_1920.jpg?h=ca9a9f248428eaee2f7a85caff56f7a5)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/b6cf4ec3-4c5d-4553-945d-2786b0a1e346_rw_3840.jpg?h=d92908150064362ce4de373cfb47b3c6)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/5dd9c4b9-0715-4ce7-ae68-13ceb0cdeb4d_rw_3840.jpg?h=f71e2a7c8ef7d53cc46f183a2ece924b)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/ac503cb6-aa31-42b8-941c-20dc8bf2f636_rw_3840.jpg?h=863205bac780f9cea75e14b0c7dc48ab)
![](https://cdn.myportfolio.com/96e71a7ff9177fe3f17d178a7b92f75f/b0b3a596-1e81-4240-9af6-4e26d322784a_rw_3840.jpg?h=d5a947856921e36831387a93aa779330)
Credits:
Design and Direction: Josh Walker & Heawon Oh & Amanda Waack