Role: Brand Design and Art Direction
Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma
Scope of Work: Creative Direction, Logo Design, Menu Design, Stationery Design, Web Design, Restaurant Packaging, Brand Book
Spur, a luxury Michelin-level steakhouse with an industrial woodfire kitchen, required a branding system that embodied its rustic yet refined and contemporary ethos. The logo design featured custom typography inspired by traditional woodfire techniques, with a seamlessly blending modern elegance with an industrial, yet rugged charm. The visual direction emphasized a balance of minimalistic sophistication and rawness, reflecting the restaurant’s culinary philosophy as well as the idea of wood fired excellence. The visual identity extended across various touchpoints, creating a cohesive and memorable brand experience that resonates with discerning diners seeking an elevated steakhouse experience.
