Role: Art Director, Graphic Designer
Tools: Figma
Scope of Work: Art Direction, Editorial Design
Bridging the gap between art and commerce with a refined brand platform that speaks to creators and entrepreneurs alike.
Squarespace empowers people to build their brand—but the brand itself needed a stronger emotional connection with its audience. I developed visually striking, creator-first storytelling that positioned Squarespace as more than a tool—it’s a launchpad. By refining content direction and modernizing campaign assets, I helped Squarespace feel as aspirational as the brands it helps build.
Starting a business can be very difficult. It’s even more difficult to retain one. In fact, about
1 in 5 U.S. businesses fail within their first year of operation,
according to the latest data from the U.S. Bureau of Labor.
Squarespace Success Secrets:
Squarespace releases all-in-one guide designed to help even the most
beginner entrepreneur learn how to start AND MAINTAIN their business
well into their journey. From Branding to Logistics to SEO, Squarespace
well provide expert level insight on the complete cover of the things
needed to run a killer business.
Covering all the Bases
Throughout the various sections in the book, users can expand their
business past beginner level while learning to maximize their brand
to reach the potential they dream of.
Content Strategy
Squarespace will post small snippets
from the sessions on their social media
accounts to lure people into wanting
to learn more and sign up
for the classes.
Content Strategy
Squarespace will post small snippets from the sessions on their social media accounts to lure people into wanting
to learn more and sign up for the classes.