Role: Creative Director & Brand Designer
Tools: Figma, Adobe Illustrator, Adobe Photoshop, Midjourney AI
Scope of Work: Brand Visual Direction and Guide, Art Direction and Package Design, Social Graphics
Launching a tasteful visual direction for a new company in a blooming industry into a solidified powerhouse.
Vybrance Labs is a performance wellness brand redefining what modern supplements look, feel, and especially taste like, starting with best-in-class creatine chews. I partnered with Vybrance Labs from the beginning, from their complete visual identity to packaging to Instagram carousels. What started as a single product turned into an Amazon Best Seller and to the major retailer of Target.
Vybrance Labs needed to evolve from a single-product supplement brand into a scalable wellness platform that could compete visually and strategically with category leaders while maintaining cultural credibility.
4K
Sold in the Last Month on Amazon
